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I, like many entrepreneurs, didn’t really notice the holidays. After two years of running my own company, Christmas Day is just Saturday, or a day to run a “you didn’t get what you really wanted promo.” And for this, I wanted to say I’m sorry to my family and friends. I know I’m not alone. So here is a very public apology that you can use if you think your family deserves to read this too...


To my family and friends: 


I’m sorry I’m not around much. But if I look at my financial model and think about the work I can do to up sessions to the site and therefore up our sales I can’t always justify going to lunch or coffee with you. Time is not something I have a lot of.


I’m sorry I’m distracted. It’s not that I don’t care about you or your kids – I do. But if I’m being truthful I’m really thinking about the giant bill I’m going to have to pay in a few days. And making payroll. So no, I won’t be at that dance recital, unless there are potential customers in the audience.


I’m sorry I’m such a competitive asshole. I realize that I’m the worst person to play mini golf with. Losing just pains me more than the average person. It’s in my nature and it’s the reason I do what I do.


I’m sorry I fill your Facebook feed with self-promotion. I know it’s annoying but if I get one visit to our site, or one conversion from a post – it’s worth it to me.


I’m sorry I can’t afford your bachelorette party. I’ve put it all on the line for my business and frankly it’s not just that I can’t justify it financially, I can no longer afford to be hungover. That’s an entire day of productivity I just can’t afford to lose any more.


I’m sorry I’m moody sometimes. I probably got a few returns that day or a nasty email from a customer. I’ll be back to normal soon, I promise.


Finally, know that I'm sorry for now because right now I'm in the fight of my life. But I promise as I gain experience, I will get better at carving out more time for you. Even entrepreneurs need balance to continue building and progressing and your love and support are key to my success. 


Thank you for your patience, for your blind support, for attending events, for your re-Tweets, Facebook shares and Instagram likes, they haven't gone unnoticed. Here's to a happy, healthy, productive and well-rounded 2017! 


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