In 2015, Lauren Indvik, editor at large of one of our favorite publications,Fashionista, challenged herself to buy only 15 fashion products throughout the year. She admittedly failed. (Having met Lauren this fall and discussing her time at Paris Fashion Week, I get it.) But nonetheless, the team at Brunswick Park commends her efforts. And after looking at Lauren’s reasoning for starting the challenge, I have decided to try it out in 2016.
(No, it’s not just because it will make my husband really happy.)
Our line is based on the very philosophy that provoked this challenge: if we can educate consumers to buy better quality, trend agnostic, staple pieces that they really love, they in turn will need to buy less, for lack of a better word, “crap.”
For example, if you were to purchase a Brunswick Park bomber (pictured above), we have designed it so that you could adopt a daily uniform with it. Wearing it through each phase of your day. This would not only take the pressure off of your daily decision-making (*staring blankly at your closet for hours on end*) but also ensure that you are well put-together, stylish, comfortable and dressed to handle whatever the day may throw at you. One item takes on many jobs. Thus your need to fill your closet with many less-versatile products disappears.
Lauren set the parameters at one fashion item a month and 3 purchases for special occasions a year (she didn't count underwear or workout clothes). Do you think you can do it? If so, Tweet at us with the hashtag #BPClosetChallenge. We’ll keep you posted on our progress!